Last words are not written in letter anymore.

Mental Wellbeing mirrors the tech age.

The law should be changed to keep up.

Sane set us a brief to generate a social media awareness for male suicide. 

PROBLEM

Mental Health and suicide is at an all time high.

INSIGHT

We are just not talking about it, therefore we are not learning how to prevent it or read the signs.

STRATEGY

We wanted to go big with this. We burnt the brief and decided that the core of the problem was not the suicide awareness, but the lack of information we are able to access.

SOLUTION

"Lost Words Movement" 

A movement to get be able to access the data of our derived loved ones, so we can learn trends from their messages, but also grieve healthy as last words notes are sent online these days.

Execution:

1 x Powerpoint Presentation to Client

3 x Mock Up of campaign

SANE Presentation_Page_01