PROBLEM
British Sign Language was recognised as an official language in 2003, but since then, there has been next to no developments in helping people who have loss of hearing.
INSIGHT
Everyday signage is grounded into us from learning to cross the road, to learning to drive.
STRATEGY
To develop a strategy that would get people talking about BSL and make people protest in aid of it's lack of recognition.
SOLUTION
We decided that just generating adverts to get people to learn more about BSL or to learn the language wasn't impactful enough. As a team, we decided to start a change, Introducing:
THIS SIGN IS JUST AS VALID
BRITISH SIGN IS AN OFFICIAL LANGUAGE.
LEARN IT.
RESEARCH
We researched into BSL facilities and found out about the lack of deaf accessibilities.
So, we needed to change this. We wanted to execute a more guerilla based strategy, in order to engage the public. Our advertising message was to show the importance of BSL being a recognised and utilised language.
Therefore, we've executed what would happen if society made some simple changes:
1 x Stop Sign Sticker
1 x Stop Sign Mock-up
2 x Ladies & Gents Toilet Stickers
1 x Voicemail Mock-up
EXECUTIONS
