Resume

Experience

August 2021 - Present

JUNIOR STRATEGIST (DIGITAL)

PRIME GLOBAL

London

- Provide strategic insight to medical and cosmetic marketing communications.

- Put together presentation decks for clients, highlighting strategic analysis and future forecasts.

- Analyze and work with social media sites across global and medical platforms.

- Collaborate with the wider strategic department and partnership agencies.

- Facilitate meetings for clients AstraZeneca and more. 

May 2021 - July 2021

JUNIOR ACCOUNT EXECUTIVE (Consumer & Lifestyle)

THE PHA GROUP

London

- Pitch writing for national, consumer and other trade titles.
- Building new and existing relationships with clients, journalists and influencers.
- Generating creative insights to answer client needs and wants.

June 2020 - May 2021

FINANCE COMMITTEE CHAIR

FALMOUTH &

EXETER STUDENTS'

UNION

Cornwall

- Co-managed the £1.2 million budget for the Union.
- Trustee for the Union.
- Chair finance committee meetings with a range of stakeholders.

June 2020 - May 2021

FALMOUTH PRESIDENT

FALMOUTH &

EXETER STUDENTS'

UNION

Cornwall

Project managed a multifaceted campaign at the national level in conjunction with NUS. Organising an online protest, liaising directly with Members of Parliament and liberation groups.

- Analysed feedback data and presented it to key stakeholders and in the Board of Governors (where I also sit as a Governor).
- Built a strong understanding of many national debates, wrote high-quality letters to parliament and debated directly with the Minister for Education, lobbying successfully for rent refunds, no detriment policies and tuition fee repayment education.

 

- Identified a new insight and sold it to the Union -
'CoLab' a successful student collaboration interface. Project managed the build, implementation and execution.

May 2019 - May 2020

CREATIVE & STRATEGIST

MUTINY AGENCY

Cornwall

- Successfully pitched for a new client - Spaceport Cornwall
- Built a strong understanding of the Space Industry and issues they face.
- Worked in my creative team to identify the clients business needs and respond to them with insights and strategies.
- Developed strong relationships with local and national journalists, local clubs, schools and businesses.

June 2019 - July 2019

COPYWRITING INTERN

BBH ADVERTISING

AGENCY

Shanghai

- Understanding business briefs and responding with copy ideas to support their communication objectives to an eastern audience.
- Written copy for viral Mentos campaign “The Social Queue”.
- Worked with Chinese brands - Filorga and Greystar.
- Established “The HERd”, an internalised female empowerment group.

May 2019 - May 2019

PRODUCTION, PR & EVENTS INTERN

GBC CORP.

Shanghai

- Attended events to network and interview business entrepreneurs.
- Brought on new clients for the start-up.
- Filmed and wrote transcriptions of PR interviews.

May 2018 - May 2019

SALES ASSISTANT

ANNS COTTAGE

SURF STORE

Cornwall

- People Skills: Diverse customers, returns and customer service.
- Administration Skills: Stock checks, cashing up and sending off queries.

April 2017 - April 2017

PR WORK EXPERIENCE

THE PHA GROUP

London

- Liaised with new potential clients, over email and in person.
- I signed a new celebrity client through their management agency.
- I compared company competitors and analysed key objectives to fuel new insights.

Key Skills

IT: Microsoft Office (proficient), Word (proficient), Powerpoint (proficient) & Excel (intermediate). Adobe Photoshop (proficient), Illustrator (beginner), After Effects (beginner) & Premier Pro (intermediate)
 

Tech: Google Analytics (beginner), Google Adwords (still learning), Google Advanced Search (proficient), Gorkana  (proficient), Social Blade , Influencer Intelligence, Mud Rack, Press Reader and Readly.


Languages: English (native), Spanish (beginner).
 

License: Full UK (clean) Driving License.

Education

Sept 2017 - May 2020

FALMOUTH UNIVERSITY

CREATIVE ADVERTISING

First Class Honours

Relevant Modules:
Brands & Branding (upper 2:1)

Consumer Behaviour (1st)
Advanced Campaign Creation (1st)

Start-Up (1st)

Social Media & Digital Tools (upper 2:1)

Creative Problem Solving (upper 2:1)

Analysing Advertising (upper 2:1)

Strategy and Planning (upper 2:1)

Transmedia Storytelling (1st)

Awards Achieved: 

Creative Conscious Award 2020 
D&AD New Blood One to Watch 2020
Graphite D&AD New Blood Pencil 2019
Creative Conscious One to Watch 2019

Project Example 1: Consumer Behaviour 'Do Not Flush Wet Wipes' Report & Campaign
Client Relationships: Sourced drainage companies to endorse the project and knowledge exchange.
Analysis Skills: I analysed tables of data surrounding flushed materials and consumer spending habits.
High-Quality Content: I produced a written report and physical campaign - identifying issues, setting an objective to tackle, and presenting a rationale.

Sept 2015 - May 2017

ST MARYS SCHOOL

A LEVELS

Fine Art A

Media Studies A

Philosophy & Ethics B

English Literature C

Extra

September 2021 - Instagram Account Management: 'makethepillsafer'. 

I am a big female sexual rights activist.

August 2021 - Self-driven Project.

Alumni Networking Social Media Platform.

May 2021 - Snowboarding Member

February 2021 - Google Analytics & Adwords Certificate, Google
Tech Skills: Analyse business advertising data.
Administration Skills: Produce reports.

June 2019/20 - Founded CoLab.

A cross-collaboration platform for students at Falmouth University.


May 2019/20 - Cheerleading Committee Member

People Skills/ Client Relationships:  Work with the team to run a successful society and liaise with potential sponsors to sponsor the team.
High-Quality Content: Work with companies to provide good quality uniforms and printing
.