The rate the world is being consumed means we are going to run out of resources very quickly. How can we help by targeting the fast fashion industry?
SUPPORTING EVERY ATHLETE x NIKE+
Cheerleading is empowering thousands of young girls to keep in sport. With girls aged 14 - 19 having the largest drop out rate. Nike has the opportunity to use their Nike+ Membership to support these girls.
The new Spaceport in Newquay is lifting off and they needed help getting locals on board. They wanted a launch campaign that inspired.
CHIRPY, GET OUT AND GO
Bike hires in London have no personality, they do not stand out or do anything to help society. Looking at how branding and an idea can influence consumer behaviour, can we get Londoners to love their city again?
SWAPPING CRIMINALITY FOR CREATIVITY
Adobe and LADBible wanted to collaborate in order to show how creative cloud is for everyone. However, they wanted to incorporate a do good element.
LOST WORDS MOVEMENT
This was our biggest and most experimental response to a brief. Mental Health in the UK is at an all time high. How can we use advertising to help? Do you know what happens to all the unread suicide letters online?
My dissertation was to develop a creative strategy and supporting advertising campaign to integrate the western brand HelloFresh into the eastern consumer market of Shanghai.